A true chameleon of a writer, Yogev uses his keen attention to detail and empathy to take on the character of our clients and create cohesive copy. His ability to leverage the language of an audience allows him to better captivate, connect, and ultimately convert first-time buyers into raving fans. While a naturally talented wordsmith, Yogev didn’t discover his love for writing until he’d found personal development and relational psychology. When he started to see the association between suasiveness storytelling, compelling copywriting, and human connection, it all clicked. He went on to use his marketing degree and this newfound knowledge to create truly authentic messaging for clients. Now, Yogev consults 6,7, and 8-figure entrepreneurs on how to grow profit margins by deepening connections with their audience—creating a strong community of repeat buyers.