After a successful marketing career in the traditional corporate space, Shana shifted her focus toward entrepreneurship in 2012. She is the CEO of Community Cultivated and advises numerous million-dollar subscription-based businesses on using innovative community-focused strategies to increase retention. Shana is passionate about integrating timeless community strategies and proven tactics to help businesses maximize profit by keeping their customers longer. Her systems-based approach creates sustainable retention that leads to increased member activation and a necessary foundation for long-term scale. Now with over ten years of notable experience in the online community and marketing space, Shana is a frequent conference speaker, consultant, and guest expert. Join her for her weekly show, Community Creators, which focuses on helping you maximize your profit and multiply your impact by creating a thriving online community.