There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.

That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins. 

You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google. 

Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.

Here are 3 Video SEO tips to help your client snag that top spot! 

• Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video. 

• Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.

• Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.

If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel? 

Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.

I hope you enjoyed the video! Thanks for watching!

– Doug

The post 3 Ways to Use YouTube to Hack Google’s SEO Algorithm appeared first on DigitalMarketer.

Imagine your email marketing is like a little fire and this little fire is great. It keeps you warm, keeps you happy. Much like your typical email marketing campaign. It works, does the job, still effective here and there. You get some wins.

But deep down you’re like, I want a larger fire! One that people want to crowd around and read. I want my email marketing campaign to take off like a rocket and amazing tons of people!

Well, that’s what adding video to your email marketing campaign will do.

Embedding a video to the body of your email does so many amazing things!

Here are 3 things to do to your video in your email marketing campaigns that are really going to help them catch fire!

• Include “video” in your subject line. Why? Adding the word “video” in your subject line boost open rates by 19%!

• Add a clickable animated GIF with a play button so it tells the person, that this is a video just for them. Do not just do a still image. 

• Use the video you create in your email message to drive home the value proposition of what is being communicated in that email, let that video take your customer down the sales funnel you want them to go down. 

On top of that, studies show that if someone watches a video about a product or service they are 50% more likely to buy it.

The world’s best marketers are leveraging video in their email marketing, it’s time that you do it for yourself and for your clients. 

If you’re like most people, you might be wondering, how in the world do I even begin to do this? I don’t have the time to…

• Record a video
• Upload it and host the video somewhere
• Create an animated GIF
• Add that to the email
• Hyperlink it to a landing page were the video lives

I get it, that’s why Magnfi does that for you like “snap” and you can have it all branded to your agency for your own in-house video service offering. Check out our white label option at Magnfi.com.

The post Video is Rocket Fuel for Email Marketing appeared first on DigitalMarketer.

Adam Lyons: an accidental business owner.

Adam owns 8 different companies, has consulted for over 1,000 different companies, and still makes time to be a coach for the EPIC program and for Scalable.

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Related DigitalMarketer Products: https://www.digitalmarketer.com/products/#workshops

The post Why 500,000 Businesses Collapse Each Year with Adam Lyons [VIDEO] appeared first on DigitalMarketer.

Certified Partner, Ruben Aguirre owner of 8 Signal, explains the before and after grid when improving your customer avatar canvas.

Blog Highlight: https://www.digitalmarketer.com/blog/…

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

The post How to Improve Your Customer Avatar Canvas [VIDEO] appeared first on DigitalMarketer.

There are several elements of information every business needs to have to remain competitive in the market.

1. A description of your business

2. Analysis of your competition

3. A Complete Marketing plan

4. Hiring the right people, wait! What was number 3?  

A Complete Marketing Plan….Humm, Interesting!  

If you are a Digital Marketing Agency and you don’t have a Video Marketer as part of your team, let’s just say your company might be a little malnourished.  What I mean by that is, you have all the other nutrients to feed the marketing giant except, the most appealing treat of them all Video!

You say, “We already have a video person in our company, what’s the difference”?  There is a distinction between a Video Marketer and a Video Production person.  A Video Production person knows how to use all the tools to create a video.  A Video Marketer not only knows how to use the tools, but they also know how to help your client from the start. They know how to begin the plan.   It’s essential they are there at the creation of your marketing plans.  You want someone who knows all the facets in the Video Marketing world.

When you’re looking to bring on a full-time Video Marketer to your team, look for a few key things.  First, look at their work.  Is it top-notch, do they know how to tell a story?  What is their experience working with clients? 

Secondly, have they ever helped build a Video Marketing plan?  Have they taken a video from concept to completion to implementation? Do they have experience launching those videos into the world of YouTube, LinkedIn, Facebook, and other social media platforms?

You might have someone already on your team you’re thinking of for this position.  They might not have all the polished skills you’re looking for but, they know how to apply the entire concepts of creating a video.  They have the creative intuition of why this video needs to be produced, what it takes to create it and the knowledge of how to bring it to the market. 

We all need other people to put a different voice to things from time to time but, a true leader will bring in strength when they want to optimize performance.

Ready, Set, Record!

Doug Dibert Jr.

Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1^st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans. 

Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.

Doug is a highly welcomed speaker at many business strategy events, online or in-person, where he teaches practical how-to methods on how businesses can leverage video content quickly.

Doug and his team at Magnfi partner with businesses and digital marketing agencies who want their own in-house scalable video service offering via the Magnfi white label program. 

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The post How to Hire a Videographer appeared first on DigitalMarketer.

Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management.

Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

He is now the President and General Manager of Digital Marketer!

Blog Highlight: https://www.digitalmarketer.com/blog/…

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

The post Meet the DigitalMarketer Team: Mark de Grasse, President appeared first on DigitalMarketer.