Comments on: Ad Scent: Boost Conversions by Providing a Consistent Ad Experience

By: Russ Henneberry

Russ Henneberry — Thu, 01 May 2014 13:31:12 +0000

In reply to Dmytro Sichkar. I love that analogy Dmytro --- I hope you don't mind if I steal it! :)

By: Dmytro Sichkar

Dmytro Sichkar — Thu, 01 May 2014 06:31:41 +0000

Thanks Russ, great post!!!
By reading your post first that come to mind is another analogy: I think it’s also useful to think about any ad like mini version of corresponding landing page. When you hit on the ad you actually expand somebody’s landing page.

By: Russ Henneberry

Russ Henneberry — Thu, 10 Apr 2014 16:00:56 +0000

In reply to Hannah. Hey Hannah -- you made my day! Great to have you on board! :)

By: Hannah

Hannah — Thu, 10 Apr 2014 15:55:29 +0000

Fantastic article, I just LOVE details analyzed like this, that we’ve all felt in some way, but haven’t taken the time to really spell out like you have here. Great stuff, just made me a total fan of your website!

By: Russ Henneberry

Russ Henneberry — Wed, 02 Apr 2014 15:54:21 +0000

In reply to Della Hicks. Della --- You made my day! Thank you!

By: Della Hicks

Della Hicks — Tue, 01 Apr 2014 22:55:16 +0000

Excellent article! I have to agree with Salvador’s comment – Being congruent is a key element of trust and can improve conversion rates.
Thank you Russ for making this article available. I will never look at article evaluations in the same way.
With appreciation,