As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. 

That’s where strategies like tagging come in. 

It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience.

To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. 

Let’s get to it. 

How Brands Use a Tagging Strategy

Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier. 

There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more. 

So, how do brands use a tagging strategy to make their marketing campaigns stand out?

Improve Social Media Engagement

With over 5 billion users, social media provides an easy way to connect with your audience, build relationships, and promote your offerings.

Use a tagging strategy to boost social media interactions. Consistently use hashtags that align with current trends and topics. This encourages people to interact with your content and boosts content visibility.

You can also use tags to monitor brand mentions of your products or your industry. This allows you to engage with your audience promptly.

Consider virtual social media assistants to streamline your tagging strategy. These AI-driven tools can suggest relevant hashtags, track mentions, and automate responses. Implementing them can save time and resources while ensuring consistent engagement across your socials.

Build a Personal Brand on LinkedIn

LinkedIn is the world’s largest professional networking platform, with over 1 billion members across 200 nations. It offers excellent opportunities for individuals and businesses to build and nurture their brands.

However, simply creating a professional profile isn’t enough to build a personal brand on LinkedIn. 

Use various tags to increase your visibility, establish thought leadership, showcase expertise, and attract the right connections. For instance, use skill tags to showcase your expertise and industry tags to attract connections and opportunities within your industry. Use certification tags to help showcase your expertise and credibility to potential employers or clients. 

Facilitate Customer Segmentation and Personalization

Personalization matters—more so in today’s data-driven world. In fact, 65% of consumers expect your brand to adapt to their changing preferences and needs.

To meet this expectation, consider using a tagging strategy.

Segment your customers based on shared characteristics, such as demographics, interests, purchase history, cart abandonment, and behavior.

Here’s a summary of the steps to customer segmentation.

With your customer segments ready, use tags to tailor your marketing messages and offerings to specific segments. Imagine sending targeted email campaigns based on what your customers need. That’s the power of segmentation and tagging in action!

Enhance SEO and Content Discoverability

Tagging content can have a profound impact on search engine optimization (SEO) and content discoverability. When users search for specific topics or products, well-tagged content is more likely to appear in search results, driving organic traffic to your website. 

Additionally, tags can help you analyze the most popular topics with your readers. Then, the results of this analysis can help you adjust your content strategies accordingly.

And get this— certain AI tools can help analyze your content and suggest relevant tags and keywords. Using these tools in addition to a tagging strategy can help optimize your SEO strategies and boost content discoverability.

Partner with the Right Influencers

Influencer marketing has become a go-to marketing approach for modern brands. Recent stats show that 85% of marketers and business owners believe influencer marketing is an effective marketing strategy. 

But how do you find the perfect influencer for your campaign? 

Utilize tags to identify influencers who are relevant to your niche. Beyond this, find influencers who align with your brand values and target audience.

Additionally, look for influencers who use hashtags that are relevant to your campaigns. For instance, fashion influencer Chiara Ferragni uses #adv (advertising) and #ghd (good hair day) hashtags in this campaign.

Monitor industry-specific hashtags and mentions to discover influential voices and build profitable relationships with them. 

Track Hashtag Performance

Tracking your hashtag performance helps you understand your campaigns’ engagement, reach, and effectiveness.

To achieve this goal, assign special hashtags to each marketing project. This helps you see which hashtags generate the most engagement and reach, enabling you to refine your tagging strategy. 

Here’s an example of a hashtag performance report for the #SuperBowl2024.

This curated list of hashtag generators by Attrock discusses the top tools for your consideration. You can analyze each and choose the one that best fits your needs.

Categorize Content Accordingly 

The human attention span is shrinking. The last thing you want is for your audience to have difficulty in finding or navigating your content, get frustrated, and bounce.

Untagged content can be difficult to navigate and manage. As any marketer knows, content is important in digital marketing campaigns. 

To categorize your content, identify the main categories by topics, themes, campaigns, target audiences, or product lines. Then, assign relevant tags based on the categories you’ve identified. After that, implement a consistent tagging strategy for existing and new content. 

Organizing your content using tags can also help streamline your content management workflow. Most importantly, readers can easily find the content they’re looking for, thereby boosting overall user experience, engagement, and conversions.

Boost Your Email Marketing Strategy

Email marketing remains a powerful marketing tool in today’s digital world. It’s also another area where brands use a tagging strategy to directly reach their target audience.

Use tags to segment your email list and personalize your marketing messages. Then, you can send targeted emails based on factors like purchase history, interests, and demographics. 

Personalization can significantly improve open rates, CTRs, and overall engagement and conversion rates. It’s a simple yet impactful strategy to make your email marketing strategy more effective.  

Plus, you can use tags to track how well your emails perform with each group. This helps you understand what content resonates best with your audience and provides insight on how to improve your emails going forward.

Enhance Analytics and Reporting

Every marketer appreciates the immense value of data. For brands using tagging strategies, tags are powerful tools for gathering valuable data. 

Analyze how users interact with your tagged content. See which tags generate the most clicks, shares, conversions, and other forms of engagement. Gain insight into audience preferences and campaign effectiveness.

This granular data about your marketing efforts allow you to make data-driven decisions, allocate resources effectively, and refine your marketing strategies.

Final Thoughts 

There isn’t a single correct way for brands to use a tagging strategy in marketing. You can use a tagging strategy however you see fit. However, the bottom line is that this strategy offers you a simple yet powerful way to create attention-grabbing and unique marketing campaigns. 

Fortunately, tagging strategies are useful across various marketing initiatives, from social media and email marketing to SEO and more. 

So, if you’re ready to elevate your marketing campaign, build a strong brand presence, and stand out among the competition, consider employing effective tagging strategies today.

The post How Tagging Strategies Transform Marketing Campaigns appeared first on DigitalMarketer.

Email fatigue is a real thing, especially with the continuing pandemic.

Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked.

What is Email Fatigue?

As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.

Email fatigue is something just about anyone feels from time to time.

Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside.

Gone are the days when people would actually be looking forward to receiving a new email.

These days a full inbox is nothing new or exciting. And it has been getting worse.

Back in 2017, two thirds of Americans felt overwhelmed by the number of email messages they received on a daily basis.

And who can blame them?

Same year, 85% of emails were found useless.

In 2020 email fatigue grew exponentially and for an obvious reason: Most consumers were locked at home and all the brands started relying on email marketing as the prime (and often the only) way to keep in touch with them.

Obviously, we were all overwhelmed in 2020 and it isn’t much easier in 2021.

Yet, email marketing remains one of the most effective marketing tactics.

Customers who buy products after clicking links in an email tend to spend almost 140% more than an average customer. As many as 50% of marketers claim that email marketing is more effective than social media.

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Here’s how you can overcome email fatigue and boost your email marketing strategy:

1. Send a Welcome Email

This one may be a no-brainer but lots of brands still fail to do that. Welcome emails still work, mostly thanks to the factor of recency. Your customers have just interacted with your brand, so they will likely engage with and locate your email right away.

Welcome emails are highly effective: studies claim that welcome emails bring 320% more revenue than any other promotional emails.

2. Take Advantage of Marketing Personalization

It is astounding how many promotional emails I still receive that don’t even include my first name.

Yet, even the most basic personalization helps. Greet your customers with their name and you’ll find them much more willing to give your message a try.

Go a step further and personalize your email by including products they viewed or added to a shopping cart, and you will see even better results.

Case studies show that personalized campaigns bring almost twice as many opens and clicks as non-segmented ones.

Of course, this depends on how well personalization is done, so that per cent may even be higher. How well you do personalization obviously depends on your marketing partner or platform.

With Wix’s email marketing services you can personalized your emails in a meaningful way, for example, by using your customer’s name or previously purchased products:

3. Treat Emails as Any Content Campaign

Any email marketing blueprint will recommend you sending great emails so that your subscribers would look forward to your next one.

Obviously, it is easier said than done.

However it may doable if you change your mindset: Treat each campaign as any content marketing asset out there. Talk to your customers’ needs, pains and interests. Research what triggers their interactions and find content ideas that would spur their curiosity.

Asking a good question in an email subject and then answering it in your email is one of the most effective ways to generate more email opens. I often turn to Text Optimizer’s question research section to pick up a good question to discuss in my upcoming email marketing campaign:

Text Optimizer uses semantic research to identify angles that customers expect to read, so it is a good tool for both topic and audience research.

4. Make Use of Video Content (But Don’t Overuse)

Another marketing trick that tends to work in content marketing is using video content. Like any form of visual content, videos combine the best features of two worlds: It makes information easier to process while being entertaining.

Videos work wonders when placed on landing pages, and they do help emails to get noticed.

It is a well-known trick that including in an email subject tends to drive more opens and reads. Obviously, you cannot overuse this tactic but sending a happy birthday video email or sharing an occasional video tutorial may do wonders to your open rate.

5. Set up Meaningful Email Triggers

Quite obviously, email fatigue is triggered by too many emails. So do your best to avoid hitting your subscribers’ limits.

It is a fine line between not letting your customers forget about you and being too aggressive with reminding them of your brand.

Normally, the following a routine helps build recognizability without irritating:

• A promotional email once a month
• A special occasion email (like “Happy birthday” message which was mentioned above)
• Automatic email reminding customers of an abandoned cart or a failed payment.

Just about any email automation software will help you set these up pretty easily. Just don’t overdo!

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6. Be Really Empathic and Genuine

While empathy has always been a good idea (not unique for marketing), these days it is more of a necessity than a recommendation.

And don’t try to fake it. During these trying times, your customers are more sensitive than ever. They will smell fakeness right away!

Maxwell Hertan of Megaphone Marketing put it best:

Depending on your business it also might be 100% necessary to address the elephant in the room. COVID-19 is on the minds of all of us, it’s okay to touch on the subject just don’t exploit the situation!

7. Keep an Eye on Your Landing Page Performance

It would be quite disappointing if after all that strategic planning you lose a subscriber to a broken link or a slow landing page. These days consumers have no patience to wait for a page to load. They are also less forgiving when it comes to interrupted browsing due to broken links or images.

With that in mind, make sure to click all the links in your email to ensure they work. Or better yet, check that link on a mobile device (which is where most emails are read and most emailed links are clicked).

And if you are inclined to be really thorough, run a quick on-page analysis to make sure there are no broken links or images on that page, as well as no performance issues. Site Checker gives you an option to run quick on-page audits for free and see if there’s anything wrong with the page:

8. Keep Looking at Your Stats

Most email marketing solutions include analytics in some sort or another. More often than not, you will see which campaign was a success in terms of clicks and opens and which one appeared to get trapped by spam filters. After a few days of sending an email blast, check out those numbers to get some actionable insights for your next campaign.

Your on-site analytics will be a great help here as well. You will be able to see which campaign drove the most conversions and which one failed to deliver any tangible results.

Finteza is one analytics solution that delivers most actionable insights helping you understand what has worked and how well any traffic source performed in terms of sending those site visitors down your sales funnel:

Conclusion

Email marketing may be much more challenging than what it was a decade ago but just about any marketing tactic has been going through transformation over the years, and more so most recently.

It would be weird to expect email marketing to remain the same. But the good news is, marketing software has been evolving as well letting you keep up with change and get ahead of your competition. The key is to find a smart marketing solution, so hopefully the above recommendations will help!

The post How to Overcome Email Marketing Fatigue appeared first on DigitalMarketer.