This isn’t cause for concern, you can stop clutching your pearls, I promise everything is alright.  

If you’re all caught up with the latest tech news (or my TikTok feed), you know that OpenAI just got a $10 billion investment from Microsoft. 

Which means everyone’s new favorite AI toy, ChatGPT, now has some serious backing behind it. According to that news coming to light, it’s assumed that all of our jobs are at stake. 

Because all marketers out there are instantly going to be replaced by AI, right? 

Yeaaaah probably not. 

Call me “wildly optimistic,” but I’m pretty damn sure my clients aren’t going anywhere, and neither are yours. 

See, people LOVE to say the sky is falling any chance they get. Some new innovation is introduced into the world and all of a sudden we have to plan for our demise. 

It happened when cars replaced horse drawn carriages. 

It happened when the typewriter overtook pen and paper. 

The medium we’re using right now, ya know, the internet, it happened when that came about.

(Did you know we’re supposed to be stupider because of the internet, too? Exponentially, actually. Like, right now I’m supposed to be some sort of uneducated heathen in a ditch or something.)  

Listen, ChatGPT is fantastic. It’s really freaking smart, it learns and modifies on the fly, and it can be an insanely powerful resource, if you know how to use it. 

I’m really excited about integrating it into my business. In fact, we’re currently in the process of doing it. 

Best part? I’m not threatened in the slightest bit.

This isn’t something that puts my position at risk, it’s an opportunity to elevate. 

I can understand the concern for those who can’t get with the times, but I don’t have an ounce of sympathy for those people. This is the same bullshit we’ve been hearing for generations. 

If you can’t evolve with an industry, you’re simply not cut out for it. 

Sorry. That’s just the truth. 

“But Yogev, can’t AI technology write sales pages, emails, ads, etc.? Aren’t you afraid it’ll replace copywriters completely?” 

Sure, it can write all of those things. Pretty well, actually. But there are a few caveats here: 

1. Even if it can do all of those things, you need to be able to prompt in the right way in order to get exactly what you want— that takes time to figure out. 
2. Anyone who’s going to use it to write something and simply copy and paste it straight into their funnel likely isn’t considering the fact that it still needs a good look through and edit. That requires someone who understands the audience, the offer, and the psychology behind persuasion & communication.     
3. If it’s replacing someone, it’s the subpar or lazy copywriters who you don’t even want in the first place.  

Think of it like this: ChatGPT is giving people the opportunity to level the playing field. 

Those who don’t know a whole lot about marketing funnels, copy, etc, those people now don’t have to lose money hiring someone who’s going to do the bare minimum.

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Effectively teaching them a lesson we’ve all had to learn the hard way: not to cheap out on services. 

On the other side of things, experts are still needed here—they’ll always be needed. 

So if you’re actually good at what you do, congrats, you’ll still be in demand. 

In fact, for those who are REALLY good at what they do, they can now leverage this tool to make even better processes and procedures. 

“The word processor is the writer’s dishwasher: It liberates you from a chore that’s not creative and saps your energy and enthusiasm.” — William Zinsser, “On Writing Well”

See, if you view this as a tool, something to effectively cut out the labor that allows you to focus your creative energy, it’ll inevitably make you better.

Prompting something like ChatGPT with the right expertise and knowledge: 

• Your research has now just been automated. Instead of scouring the internet, it’s all put in one place for you to decide what is helpful information and what’s noise. 
• Your ideation for angles and topics have just been expanded exponentially. You know your offers and subject matter like the back of your hand, so asking it to bring up angles you haven’t thought of can build out more content for you, help you create more offers, OR help you split test different variations of your current offers. 
• Your outlines are written faster. I LOVE a good outline. The more flushed out, the better. With solid information, your writing is tighter and your first draft is closer to a finished product. 

The first 25-50% of the process has just been expedited. 

Keep in mind it won’t be perfect, which is fine, it doesn’t need to be. But that human touch you put at the end of it will be THAT much better and then end result will feel that much more complete.

Which means now you can put more time and effort into doing the thing people actually pay you to do—getting things from good to great. 

And you know what? This gives you time to service even more people who will continue paying you. 

What a concept, I know, no need to thank me. 

Bottom line: evolve with the market. 

Evolution and innovation is the way of the world. Something always replaces something else. And that’s not just a human thing, that’s a universal thing. 

So if you’re having a hard time wrapping your head around a new invention or innovation that’ll change the landscape of an industry, actually being an opportunity to make more money, that’s a very fixed mindset. 

And as entrepreneurs, business owners, and just general people of the world, having a fixed mindset limits you—in more ways than just business (but we don’t have to turn this into group therapy, back to the main point).

Go learn something new and see how this tool can actually be a fantastic opportunity for you to grow. 

If you can think outside the box with this one, you’d be surprised how much more valuable of an asset you become. 

The post The Marketing World Is CRUMBLING With AI Taking Over… Or Maybe Not? appeared first on DigitalMarketer.

Having a million-dollar marketing funnel is nothing to scoff at. 

It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen.

It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.”

So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out.

For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes.

But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing.

My name’s Yogev Almog, I’m a marketing consultant and copywriting strategist for 6, 7, and 8-figure brands. 

I’ve written for and consulted on funnels ranging from fitness, coaching, eCommerce, business automation, CPG, financial institutions, telehealth services, done-for-you businesses, chiropractors—name an industry and I’ve likely written something or at the very least given some advice on it. 

And just to put the cherry on top, my work has been a direct contribution to a handful of million dollar funnels. 

So, now that you know a little about me and my credibility, I feel pretty comfortable saying this next part:

If your end goal is simply “The Million-Dollar Funnel,” everything I’m about to say is probably going to upset you. 

In fact, it definitely will. And you know who I’m going to upset the most today? Ad experts. 

Dearest ad expert friends of mine: I love you, truly, I do. I promise this isn’t a shot at you. 

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The thing is, entrepreneurs are especially obsessed with social media ads right now.

There’s this instant gratification that comes with an ad campaign because you can pretty easily track where a sale is coming from.

“Person sees ad. Person clicks on ad. Person spends time on site. Person buys.”

You can see how it might get addicting to watch as your phone blows up with sales confirmations but what people tend to be super quiet about is: 

1. The amount of ad budget you need to kickstart a campaign
2. All the creative you constantly need to test (Both the visual and written) 
3. Following community guidelines to make sure your account doesn’t get shut down for saying the wrong thing
4. The inevitable upward trend of ad spend due to market saturation

Talking about this often makes me think of a conversation I had with a client. 

On a call, she mentioned a competitor of hers in the coaching space who paraded around their million-dollar funnel. 

What’s important to note is this competitor went on a podcast talking about the $1.2 million they made that year but admitted to spending over a million on just ads alone…

…yea, that’s not what you want. 

Don’t get me wrong, loss leaders can be helpful in business, and turning a $200,000 profit is nothing to be ashamed of but the fact of the matter is that’s not $200,000 in profit. 

They still had to pay out employees, cover operating expenses, and ONLY THEN could they pay themselves out…  

…That’s a lot of work just to say you have a million-dollar funnel. 

Still, we see a few industry leaders truly killing it with Meta and Google Ads and all of a sudden that means everyone flocks to it as “the way” for every business to grow. 

Listen, there’s some truth to this. Ads can definitely grow your business and reach audiences you wouldn’t typically have access to. 

And sure, taking a loss on the frontend makes plenty of sense if you’re re-engaging repeat customers or people who didn’t initially buy on the backend—but how many people actually have that dialed? 

How many have figured out exactly what their ideal customer wants with organic traffic before putting money behind paid traffic? 

Ads are great, but only when they’re used the right way and only when you’re ready. 

(There’s nothing wrong with messy action, but if you’re not careful messy can become a disaster.)

And the only way you’re able to do that is if you recognize what is objective truth: ads aren’t THE answer, ads are just a tool—a piece of the bigger picture. 

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Once you see that, you’re able to use them more effectively, efficiently, and you put power back into your hands. 

Because when you rely solely on social media ads as your lead and revenue generator, you basically are at the mercy of Meta and how they want to run things. 

So how do you put that power back into your hands and build a business not dependent on ads? You take a step back and look at all the pieces that make a successful million-dollar funnel. 

There Are 3 Key Components To Any Successful Million-Dollar Funnel:

1. Attention
2. Affection
3. Retention 

I can dig deeper into each one of these in a later post but for now let’s just focus on the general idea.  

Attention is simply getting people to notice you. You’re creating awareness of something interesting or important. 

Typically this is where ads come into play but this can also be featured content, affiliate email programs, podcasts, you get the picture. 

Affection is what happens after you’ve grabbed their attention. The goal here is to connect with the audience and create a relationship that makes them want to buy from you.

This shows up as sales pages, email sequences, and even your everyday content on your social platforms but the bottom line is that you’re nurturing these people.

The last part is retention.

Now, whether or not this person has bought from you, they expressed interest in some form and you want to keep that person around. 

Why? 

Well, buyers will tell people how great your stuff is and anyone who didn’t buy might just need a little more time to think before they decide to buy from you. 

And again, even if they NEVER buy, best case they refer someone to you, worst case it doesn’t hurt to have one other person that likes you.

This piece also is largely working in your email and in the content you’re pushing out through your other channels. (Facebook, Instagram, podcast, blog, etc.) 

Okay, so remember when I said that entrepreneurs are addicted to ads? What I mean is, they’re so hyper-focused on making sure that Attention works that there’s little to no thought put into Affection or Retention—which is a problem. 

Those last 2 pieces of a successful million-dollar funnel can take time to build but are what can save you SOOOOO much time and money on cold ads and retargeting. 

Plus, if you set them up and automate the processes correctly, they account for the highest ROI in any successful business. (And I mean ANY.)

What really stops entrepreneurs from focusing on these areas is pretty simple: 

1. It’s harder to track exactly where a sale came from
2. It takes more time to see the results
3. It’s really not sexy

And I sympathize with you, really, I do. 

I want my results on demand like everyone else does. 

The thing is, that’s not how you build a million-dollar funnel. 

You have to be willing to put in the time and effort to make it work. Not only that, you need a strategy that makes sense within your business that can effectively scale as you do. (Because trust me, that million-dollar funnel is NOT a one-person operation.) 

SO am I saying don’t use ads? Absolutely not. (My ad expert friends would kill me if I did.) 

Ads are an important piece of a flourishing market strategy. 

But remember, that’s exactly what they are: a piece. 

And when you go back to edit or build your funnel, you should treat them as such—just a piece of the bigger picture.

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