Having a million-dollar marketing funnel is nothing to scoff at. 

It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen.

It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.”

So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out.

For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes.

But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing.

My name’s Yogev Almog, I’m a marketing consultant and copywriting strategist for 6, 7, and 8-figure brands. 

I’ve written for and consulted on funnels ranging from fitness, coaching, eCommerce, business automation, CPG, financial institutions, telehealth services, done-for-you businesses, chiropractors—name an industry and I’ve likely written something or at the very least given some advice on it. 

And just to put the cherry on top, my work has been a direct contribution to a handful of million dollar funnels. 

So, now that you know a little about me and my credibility, I feel pretty comfortable saying this next part:

If your end goal is simply “The Million-Dollar Funnel,” everything I’m about to say is probably going to upset you. 

In fact, it definitely will. And you know who I’m going to upset the most today? Ad experts. 

Dearest ad expert friends of mine: I love you, truly, I do. I promise this isn’t a shot at you. 

Become a Certified Funnel Optimization Specialist

This Is The Most Profitable Customer-Getting Campaign We’ve Ever Created… And Now I Want To Show You How To Build One For Your Company

Click here

The thing is, entrepreneurs are especially obsessed with social media ads right now.

There’s this instant gratification that comes with an ad campaign because you can pretty easily track where a sale is coming from.

“Person sees ad. Person clicks on ad. Person spends time on site. Person buys.”

You can see how it might get addicting to watch as your phone blows up with sales confirmations but what people tend to be super quiet about is: 

1. The amount of ad budget you need to kickstart a campaign
2. All the creative you constantly need to test (Both the visual and written) 
3. Following community guidelines to make sure your account doesn’t get shut down for saying the wrong thing
4. The inevitable upward trend of ad spend due to market saturation

Talking about this often makes me think of a conversation I had with a client. 

On a call, she mentioned a competitor of hers in the coaching space who paraded around their million-dollar funnel. 

What’s important to note is this competitor went on a podcast talking about the $1.2 million they made that year but admitted to spending over a million on just ads alone…

…yea, that’s not what you want. 

Don’t get me wrong, loss leaders can be helpful in business, and turning a $200,000 profit is nothing to be ashamed of but the fact of the matter is that’s not $200,000 in profit. 

They still had to pay out employees, cover operating expenses, and ONLY THEN could they pay themselves out…  

…That’s a lot of work just to say you have a million-dollar funnel. 

Still, we see a few industry leaders truly killing it with Meta and Google Ads and all of a sudden that means everyone flocks to it as “the way” for every business to grow. 

Listen, there’s some truth to this. Ads can definitely grow your business and reach audiences you wouldn’t typically have access to. 

And sure, taking a loss on the frontend makes plenty of sense if you’re re-engaging repeat customers or people who didn’t initially buy on the backend—but how many people actually have that dialed? 

How many have figured out exactly what their ideal customer wants with organic traffic before putting money behind paid traffic? 

Ads are great, but only when they’re used the right way and only when you’re ready. 

(There’s nothing wrong with messy action, but if you’re not careful messy can become a disaster.)

And the only way you’re able to do that is if you recognize what is objective truth: ads aren’t THE answer, ads are just a tool—a piece of the bigger picture. 

Get the Digital Marketing Blueprint…

With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Click here

Once you see that, you’re able to use them more effectively, efficiently, and you put power back into your hands. 

Because when you rely solely on social media ads as your lead and revenue generator, you basically are at the mercy of Meta and how they want to run things. 

So how do you put that power back into your hands and build a business not dependent on ads? You take a step back and look at all the pieces that make a successful million-dollar funnel. 

There Are 3 Key Components To Any Successful Million-Dollar Funnel:

1. Attention
2. Affection
3. Retention 

I can dig deeper into each one of these in a later post but for now let’s just focus on the general idea.  

Attention is simply getting people to notice you. You’re creating awareness of something interesting or important. 

Typically this is where ads come into play but this can also be featured content, affiliate email programs, podcasts, you get the picture. 

Affection is what happens after you’ve grabbed their attention. The goal here is to connect with the audience and create a relationship that makes them want to buy from you.

This shows up as sales pages, email sequences, and even your everyday content on your social platforms but the bottom line is that you’re nurturing these people.

The last part is retention.

Now, whether or not this person has bought from you, they expressed interest in some form and you want to keep that person around. 

Why? 

Well, buyers will tell people how great your stuff is and anyone who didn’t buy might just need a little more time to think before they decide to buy from you. 

And again, even if they NEVER buy, best case they refer someone to you, worst case it doesn’t hurt to have one other person that likes you.

This piece also is largely working in your email and in the content you’re pushing out through your other channels. (Facebook, Instagram, podcast, blog, etc.) 

Okay, so remember when I said that entrepreneurs are addicted to ads? What I mean is, they’re so hyper-focused on making sure that Attention works that there’s little to no thought put into Affection or Retention—which is a problem. 

Those last 2 pieces of a successful million-dollar funnel can take time to build but are what can save you SOOOOO much time and money on cold ads and retargeting. 

Plus, if you set them up and automate the processes correctly, they account for the highest ROI in any successful business. (And I mean ANY.)

What really stops entrepreneurs from focusing on these areas is pretty simple: 

1. It’s harder to track exactly where a sale came from
2. It takes more time to see the results
3. It’s really not sexy

And I sympathize with you, really, I do. 

I want my results on demand like everyone else does. 

The thing is, that’s not how you build a million-dollar funnel. 

You have to be willing to put in the time and effort to make it work. Not only that, you need a strategy that makes sense within your business that can effectively scale as you do. (Because trust me, that million-dollar funnel is NOT a one-person operation.) 

SO am I saying don’t use ads? Absolutely not. (My ad expert friends would kill me if I did.) 

Ads are an important piece of a flourishing market strategy. 

But remember, that’s exactly what they are: a piece. 

And when you go back to edit or build your funnel, you should treat them as such—just a piece of the bigger picture.

The post Million-Dollar Funnels Aren’t Made With Ads appeared first on DigitalMarketer.

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can.

But that’s only one part of the equation. 

What happens after the click is just as important (if not more important!)

You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire.

And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results. 

Related Articles

• 2 Ways to Take Back the Power in Your Business: Part 2

• 2 Ways to Take Back the Power in Your Business: Part 1

• Unlocking the Secrets to Recruiting and Retaining Top Talent in Your Agency

1. Include the 3 Argument Types on Each Page

Whenever someone makes a buying decision, they use two different parts of their brain. 

There’s the emotional part (the limbic brain) and the logical part (the frontal lobe). It’s important to understand this because it plays a big role in how we structure the pages in our funnel.

When humans make a purchasing decision, it’s mainly an emotional reaction. A study by a Harvard School of Business Professor, Gerald Zaltman, concluded that 95% of purchase decisions are made by the limbic system (the emotional part).

We see something, like it and decide we want it. Once we’ve decided we want something, the frontal lobe then helps sway us on whether we actually buy the thing by processing it logically. 

Think about someone buying their dream house. 

They go to view the house and fall in love with it instantly and decide they want to buy it – that’s the limbic brain. It’s only when they get home and start looking at things like the area, electricity bills, neighbourhood and all the other bits that they start thinking about the purchase logically. 

And so, when it comes to our marketing (and our funnel specifically), we need to understand this as it impacts how we should structure the pages.

Regardless of the type of page you’re sending people to (whether it’s a lead gen funnel or e-commerce) you need to be making three types of arguments:

Emotional arguments

Logical arguments

Urgency

And we want to make them in this order too – since that’s the order in which someone makes a purchasing decision. 

Have your emotional arguments at the top of the page, above the fold. What are the emotional reasons someone would purchase your product? It can often be as simple as saving time, stress or money. 

As you move down the page, you can start talking about the logical arguments. These are often features and benefits. What would someone need to know/understand in order to purchase the product or service?

And lastly, for good measure – always include urgency in your messaging to further push those people to take action. There are people out there that simply won’t take action unless you give them a reason to take it now. Some good ways to do this are: Give them a certain timeframe, warn them about limited stock or simply talk about why it’s so important they take action now.

By doing this you’re structuring the pages in a way that flows with how we make purchasing decisions as human beings – setting you up for the best chance of success. 

2. Benefits > Features

There’s a common saying in the copywriting world: “features tell, benefits sell.”

However, when most come to write copy for their product/service, they write about all the features without explaining the benefits. 

Features focus on the product/service itself. Such as what you receive, what it does or how it works. 

Some examples of features are:

• Storage up to 1TB
• Access to a free Facebook group
• Latest waterproof technology

Those things are great, but they don’t tell the end consumer the benefit to them, which makes it less compelling. 

Benefits focus on the outcome of the product/service, telling the customer exactly what the feature will mean for them. Bringing it back to the first point – this is how we start to build emotion into our copy.

By telling people what a feature means to them, they start to visualise themselves using it – which creates the emotional reaction we need.

Luckily for you, I’ve got a super simple way to turn your features into benefits.

The “So That” Statement

This is a tactic I use every single time I write copy. 

If you’re like most people and tend to write about the features, simply add the words “so that” to the end of your sentence. This forces you to explain the benefit that’s tied to the feature, making your copy much more hard-hitting.

The formula you can use is: 

If ___ so that you can ___.

Let’s take our examples from above.

• Storage up to 1TB so that you can save all your files without ever worrying about running out of space.
• Get access to our free Facebook group so that you can network with like-minded individuals. 
• The latest waterproof technology so that you can hike out in the rain for longer without getting wet feet.

Review all your copy and ensure every feature is combined with the real benefit. This will make your copy much more emotionally driven and compelling to anyone that’s reading it.

3. Split Test All Pages

The key to success in any advertising campaign is comprehensive testing. Testing images, copy, creative types and audiences. But the importance of testing doesn’t stop at the advertising campaign – it’s just as important to continuously test the pages in your sales funnel. 

You should test at least 2 variants of every page in your sales funnel. Tests can be big or small, from having completely different designs to changing the colours of a button. It doesn’t matter what you test so much. The most important thing is just that you are testing… because that allows you to learn what works and what doesn’t. 

And like all great marketers do: do more of what works and do less of what doesn’t. 

Things You Can Test at Each Stage of the Sales Funnel

• Headline/Subtitle – this is arguably the most important thing to test because it’s the first thing people see and read when they land on a page. Little changes in a headline can have a huge impact on conversion rates. The headline is where you want your biggest emotional argument on the page.
• Main Image/Video – most funnel pages will have imagery or videos on them. This is another key thing to test out. Try different styles of images and videos to see which ones perform better, such as professionally designed images vs iPhone shot photos.
• Sales Copy – try testing different features and benefits. Even testing the order in which you share the features can make a difference. If you’re listing benefits in bullet point format, the first and last bullets are the most important.
• Call to Action – the copy you use on the button can make a huge impact on performance. Try ditching the boring “Learn more” and try something more unique such as “Get Started – See How 97% Lose Weight In Just 30 Days”

Upsells/Cross-sells – test different offers throughout your funnel to see which products/offerings people find more compelling.

Get the Digital Marketing Blueprint…

With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Click here

4. Improve Average Order Value with Offers

The success of a campaign isn’t always just based on the conversion rate of the campaigns and funnels. Sometimes it can come down to how much money people are spending on your funnel.

You can have a funnel that converts, but if the money being made isn’t providing good levels of profit on top of ad spend, you have a problem. 

We recently worked with an e-commerce store that sold home gifts. We managed to optimise the campaigns so successfully that we were able to get our cost per sale down to less than £5. However, because the average order value of the site was only £15, the ROAS wasn’t sustainable. 

In order for us to make the campaigns successful overall, we had to improve the conversion rate of the site – specifically focussing on increasing the Average Order Value (how much someone spends per transaction, on averageGavin Bel). 

To do this, we added in what is called order bumps and one-time offers.

An order bump is an offer made at the checkout, right before someone hits the pay button. A common order bump might be to “supersize” the order for a reduced rate or to get another product at a low price. These convert extremely well.

A one-time offer is what it says on the tin.

Once someone has made a purchase, another offer appears on the screen inviting them to purchase a related product at a discounted price.

Adding both of these increased the AOV of our client’s site by 20%, vastly improving the campaign’s overall effectiveness. Even if AOV isn’t a problem for you, look at adding these two tactics to improve it.

By not doing it, you’re essentially leaving money on the table!

5. Improve the Quality of Traffic on the Page

If your funnel isn’t converting, it might simply be because you’re attracting the wrong people in the first place.

You can have the best funnel and offer in the world, but if the people visiting it aren’t relevant, it’ll never convert. This is why it’s so important to ensure you’re performing lots of campaign tests – testing which audiences work and which ones don’t. 

With all of the advertising platforms, it’s very easy to see which audiences are bringing in the best returns. And like I mentioned earlier, simply do more of what’s working and turn off what’s not.

There is one fool-proof way of ensuring you’re only getting the highest quality people to your sales funnel: content creation.

Creating content is one of the most effective ways to attract an audience of people who definitely have an interest in what you offer and it’s something we advise every single client to do – either in written or video format. 

The biggest objection we face is “but I don’t know what to write about?!”

And so if that’s you, I’ve got you covered. 

The simplest way to start creating effective content is to simply answer the questions, objections and queries your customers have. 

Here’s how to approach it:

1. Create a list of all the questions you’re asked as a business (get your team involved in this)
2. Turn those questions into eye-catching headlines
3. Sit down in front of a camera and record the answers (or write them up)

This is so effective for two reasons:

1. Only people who are genuinely interested in what you do will consume the content
2. When you promote the content through advertising, it’s super cheap because you’re not selling anything, you’re providing value. 

Pretty quickly,  you start to build a large audience of people who have an interest in your offering.

Let’s say you’re a physiotherapist. You could film a 60s video titled “5 reasons you have back pain”. You could then set up a basic ad campaign targeting people in your local area (that fit your basic customer avatar).

Who’s going to watch that video? 

People in the local area who have back pain!

Which, for a physiotherapist, is the perfect audience. What’s better is, these people are qualified AND educated. They know who the physiotherapist is already (building trust) and making them much more likely to take action and convert.

And to supercharge this strategy, you could run retargeting ads to the people who watched the video, pushing them to your sales funnel.

6. Increase or Decrease form Friction

When it comes to lead generation funnels, there’s a fine line between lead quantity and lead quality.

It’s not hard to generate lots of leads at a low cost, but it is difficult to generate lots of QUALIFIED leads at a low cost. 

It’s a constant balancing act, ensuring that you have both quality and quantity. 

The best way to strike the balance is to simply increase or decrease the fields you have in the form. 

This increases or decreases the friction that someone has to go through in order to convert. The more questions/fields, the higher the friction. The fewer fields, the lower the friction. 

If you’re struggling with lead quality, try and add some more fields to the form, specifically around the main reason your quality is low. For example, if you find the people you speak to aren’t motivated, add a “how motivated are you?” question. 

If you’re not getting enough leads, try reducing the number of questions in the form and monitor what impact that has. 

Whenever we’re starting a new campaign, we will always start with fewer fields to make sure we generate as many leads as possible. And then if we feel like we need to improve the quality of the leads, we’ll start slowly adding more fields to the form.

7. Include Social Proof Throughout

If there’s one thing that stops people from converting in a funnel, it’s a lack of trust. 

A lack of trust in the people behind the funnel, the offer itself or the promise the funnel is making. 

So, how do you build trust with people? How do you show them that your offer is legitimate and will have an impact on their lives?

Show the results that other people have achieved. 

Everyone in the world has problems. And they have desired results. 

Your job as a marketer is to show people how your product/service is a bridge from their problems to their desired results.

And the most effective way to do that is by showing the stories of others who have successfully achieved that with your product/service.

Social proof can take the form of: case studies, testimonials and even quotes from previous customers and people who have already converted through the funnel. The more you can share, the better. 

Even better – if you can have your social proof cover the main objections you know people have when converting, your social proof will do some of the selling for you!

Wrapping Up…

Improving the funnel conversion rate can have a drastic effect on the performance of your overall campaigns and business. If you’re able to get your funnel and ad campaigns to a point where they are profitable, you can scale your spend quickly. 

Start implementing some of these strategies and I guarantee that you’ll see improvements in your overall results.

Let me know – have you tried any of these? Which was the most effective for you?

The post 7 Ways To Improve The Conversion Rate Of Your Funnel appeared first on DigitalMarketer.

Email fatigue is a real thing, especially with the continuing pandemic.

Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked.

What is Email Fatigue?

As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.

Email fatigue is something just about anyone feels from time to time.

Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside.

Gone are the days when people would actually be looking forward to receiving a new email.

These days a full inbox is nothing new or exciting. And it has been getting worse.

Back in 2017, two thirds of Americans felt overwhelmed by the number of email messages they received on a daily basis.

And who can blame them?

Same year, 85% of emails were found useless.

In 2020 email fatigue grew exponentially and for an obvious reason: Most consumers were locked at home and all the brands started relying on email marketing as the prime (and often the only) way to keep in touch with them.

Obviously, we were all overwhelmed in 2020 and it isn’t much easier in 2021.

Yet, email marketing remains one of the most effective marketing tactics.

Customers who buy products after clicking links in an email tend to spend almost 140% more than an average customer. As many as 50% of marketers claim that email marketing is more effective than social media.

GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. Click Here

Here’s how you can overcome email fatigue and boost your email marketing strategy:

1. Send a Welcome Email

This one may be a no-brainer but lots of brands still fail to do that. Welcome emails still work, mostly thanks to the factor of recency. Your customers have just interacted with your brand, so they will likely engage with and locate your email right away.

Welcome emails are highly effective: studies claim that welcome emails bring 320% more revenue than any other promotional emails.

2. Take Advantage of Marketing Personalization

It is astounding how many promotional emails I still receive that don’t even include my first name.

Yet, even the most basic personalization helps. Greet your customers with their name and you’ll find them much more willing to give your message a try.

Go a step further and personalize your email by including products they viewed or added to a shopping cart, and you will see even better results.

Case studies show that personalized campaigns bring almost twice as many opens and clicks as non-segmented ones.

Of course, this depends on how well personalization is done, so that per cent may even be higher. How well you do personalization obviously depends on your marketing partner or platform.

With Wix’s email marketing services you can personalized your emails in a meaningful way, for example, by using your customer’s name or previously purchased products:

3. Treat Emails as Any Content Campaign

Any email marketing blueprint will recommend you sending great emails so that your subscribers would look forward to your next one.

Obviously, it is easier said than done.

However it may doable if you change your mindset: Treat each campaign as any content marketing asset out there. Talk to your customers’ needs, pains and interests. Research what triggers their interactions and find content ideas that would spur their curiosity.

Asking a good question in an email subject and then answering it in your email is one of the most effective ways to generate more email opens. I often turn to Text Optimizer’s question research section to pick up a good question to discuss in my upcoming email marketing campaign:

Text Optimizer uses semantic research to identify angles that customers expect to read, so it is a good tool for both topic and audience research.

4. Make Use of Video Content (But Don’t Overuse)

Another marketing trick that tends to work in content marketing is using video content. Like any form of visual content, videos combine the best features of two worlds: It makes information easier to process while being entertaining.

Videos work wonders when placed on landing pages, and they do help emails to get noticed.

It is a well-known trick that including in an email subject tends to drive more opens and reads. Obviously, you cannot overuse this tactic but sending a happy birthday video email or sharing an occasional video tutorial may do wonders to your open rate.

5. Set up Meaningful Email Triggers

Quite obviously, email fatigue is triggered by too many emails. So do your best to avoid hitting your subscribers’ limits.

It is a fine line between not letting your customers forget about you and being too aggressive with reminding them of your brand.

Normally, the following a routine helps build recognizability without irritating:

• A promotional email once a month
• A special occasion email (like “Happy birthday” message which was mentioned above)
• Automatic email reminding customers of an abandoned cart or a failed payment.

Just about any email automation software will help you set these up pretty easily. Just don’t overdo!

Related Articles

• How Standardizing Your Sales Process Boosts Overall Conversion

• 2 Ways to Take Back the Power in Your Business: Part 2

• 2 Ways to Take Back the Power in Your Business: Part 1

6. Be Really Empathic and Genuine

While empathy has always been a good idea (not unique for marketing), these days it is more of a necessity than a recommendation.

And don’t try to fake it. During these trying times, your customers are more sensitive than ever. They will smell fakeness right away!

Maxwell Hertan of Megaphone Marketing put it best:

Depending on your business it also might be 100% necessary to address the elephant in the room. COVID-19 is on the minds of all of us, it’s okay to touch on the subject just don’t exploit the situation!

7. Keep an Eye on Your Landing Page Performance

It would be quite disappointing if after all that strategic planning you lose a subscriber to a broken link or a slow landing page. These days consumers have no patience to wait for a page to load. They are also less forgiving when it comes to interrupted browsing due to broken links or images.

With that in mind, make sure to click all the links in your email to ensure they work. Or better yet, check that link on a mobile device (which is where most emails are read and most emailed links are clicked).

And if you are inclined to be really thorough, run a quick on-page analysis to make sure there are no broken links or images on that page, as well as no performance issues. Site Checker gives you an option to run quick on-page audits for free and see if there’s anything wrong with the page:

8. Keep Looking at Your Stats

Most email marketing solutions include analytics in some sort or another. More often than not, you will see which campaign was a success in terms of clicks and opens and which one appeared to get trapped by spam filters. After a few days of sending an email blast, check out those numbers to get some actionable insights for your next campaign.

Your on-site analytics will be a great help here as well. You will be able to see which campaign drove the most conversions and which one failed to deliver any tangible results.

Finteza is one analytics solution that delivers most actionable insights helping you understand what has worked and how well any traffic source performed in terms of sending those site visitors down your sales funnel:

Conclusion

Email marketing may be much more challenging than what it was a decade ago but just about any marketing tactic has been going through transformation over the years, and more so most recently.

It would be weird to expect email marketing to remain the same. But the good news is, marketing software has been evolving as well letting you keep up with change and get ahead of your competition. The key is to find a smart marketing solution, so hopefully the above recommendations will help!

The post How to Overcome Email Marketing Fatigue appeared first on DigitalMarketer.

If you’ve ever been sucked in by an online quiz, you understand why so many companies these days are turning to quiz funnels for their lead generation.

No, I don’t mean the BuzzFeed quizzes about what type of sandwich you are (I’m a bacon egg and cheese on sourdough, in case you were curious). I mean the quizzes that ask you about your hair type to try to sell you shampoo or ask where you buy your clothes so they can sell you a subscription box.

It seems like every Facebook and Instagram ad is based in some sort of quiz funnel now. If you are anything like me, you’ve been caught up in these engaging lead-grabs…

…They are just fun.

And they work.

Not only that, but they can be a quick way to get more information about your potential customer, and address customers uncertainties, which helps you direct them to the product that’s right for their needs.

They also helpfully allow retailers to gather data on what styles and types of products are most popular or in demand, which helps with planning inventory.

So to help you brainstorm for your own lead generation, here are 15 great quiz funnel examples you can swipe.

Warby Parker

The low-cost eyewear retailer will send 5 pairs of frames to potential customers to try on, but choosing only 5 can be tough from Warby Parker’s plethora of options. Plus it’s difficult to gauge from a photo alone whether a certain frame type will work on a particular face.

So Warby Parker’s quiz helps customers narrow down their options.

It not only filters their collection by the width of the customer’s face, but gathers the customer’s preference for frame materials, shape, and size—all with hand drawn illustrations that accurately, well, illustrate what they mean. It’s a fun, quick, and painless quiz that doesn’t wrack a person’s brain.

YogaClub

YogaClub is a monthly subscription service for athletic wear.

Their quiz gathers information on where users usually purchase athletic clothes. They offer a variety of clothing retailer examples from the pricy LuluLemon, all the way down to discount retail stores, like T.J. Maxx. This allows them to immediately get a sense of the price points and styles a customer prefers, without having to ask a dozen more questions.

YogaClub’s quiz also uses pictographs to gather body shape information which helps users choose which shape best represents their body, and offers a description of the different body shapes rather than naming them.

Better Help

Better Help is a digital mental health provider offering low-cost, remote mental health services. This quiz assesses the user’s mental health needs, interest level in talk therapy, and mental health to match customers with a therapist that works for them. It also does suicide prevention screening—which can help save lives.

Better Help’s quiz also gives potential clients a chance to state preferences for a culture fit with a counselor. This directly addresses a pain point that many individuals have with talk therapy: finding a therapist that understands their background.

Care Of

Care Of is a personalized vitamin company. And this quiz gets specific. It asks for basics like your experience with taking vitamins, what your goals are, and overall lifestyle questions.

But it also inquires into customers’ preferences for how they prefer to take vitamins (not everyone enjoys swallowing a bunch of huge pills, and Care Of recognizes that).

On top of it, they collect info on what the customer typically eats in a week—crucial information when you’re a vitamin company looking to fill-in consumers’ nutrition gaps.

Naturally Curly (NC)

NC is a specialized haircare website and e-commerce company, focusing on a segment within the haircare space—those with curly hair.

Naturally Curly’s quiz doesn’t just collect information. It provides value by educating as it collects, sharing information on curl type and explaining key aspects of curly hair that customers may lack awareness of (who knew hair had different  porosity levels!?).

Become a Certified Funnel Optimization Specialist

This Is The Most Profitable Customer-Getting Campaign We’ve Ever Created… And Now I Want To Show You How To Build One For Your Company

Click here

The quiz then also points consumers directly to the curly hair products that target their hair type, which are conveniently available right on Naturally Curly’s website.

It’s notoriously difficult to find the right products for curly hair types, so educating and recommending targeted products to their audience offers immense—and immediate—value.

Blue Bottle Coffee

Blue Bottle Coffee’s quiz breaks down the user’s coffee preferences according to brewing style, brightness, quantity they drink, and flavor preferences—do you like a more floral or earthy flavor?

The quiz is quick with some unexpected, more BuzzFeed-y turns, and more off-the-wall questions—like preferences for salad dressing. This excitement keeps the users engaged throughout the quiz process. In the end, they narrow down their recommendations to 2 coffees that fit the user’s preferences, which avoids decision fatigue and encourages them to try their coffee. It’s easier to justify buying 2 different coffee options than 10, you know?

Sephora

As a beauty retailer, Sephora sells products across a number of categories and brands. To help aid in product selection, they offer an entire section of quizzes (don’t mind me, I’ll just be doing “quiz funnel research” all afternoon).

All of Sephora’s quizzes are utilitarian and narrow down products by type and consumer concern—including an option to choose all clean products. Furthermore, they’re all short (2–3 questions, max) and filter customers’ options incredibly quickly.

Thinx

Thinx is an environmentally friendly company that makes period underwear for women looking to ditch traditional sanitary products.

Thinx’s quiz makes great use of illustrations to cut down on the ever-present wall of text. They also gather information specifying how long and how heavy users’ menstrual cycles are, which allows them to better target their recommendations.

The quiz (and their product) addresses 2 main pain points of regular menstrual products: ongoing cost and environmental impact. Their quiz calculates how much waste will be saved from landfills when customers switch to Thinx. This capitalizes on the feel-good vibes that come with saving the planet (plus, you know, actually saving the planet).

Nutrafol

Nutrafol is a company that sells vitamins and supplements focused on what they call “hair wellness.

This quiz gets props for inclusivity in their language by asking participants how they identify in order to better target their recommendations. Though they could be even more inclusive by adding a non-binary option.

The quiz also educates customers on factors that affect a person’s hair. They makes it clear how the health-related questions they’re asking (which might feel invasive otherwise) are relevant to the product. It can be a good idea to explain why you are asking each question, especially if it is personal, or sensitive.

Stitch Fix 

If you’re looking for a monthly clothing subscription service that helps take the stress and time drain out of clothes shopping, you need to take this quiz. 

StitchFix asks for a user’s clothing sizes, fit challenges, and style preferences so their stylists can better target the clothing shipment to the users’ preference. This way, if someone loves striped shirts but hates all-over flower print, they’ll only find the former in their monthly box.

Chevy

This Chevy dealership’s quiz has a great conversational tone and takes lifestyle into account as well as personal style.

Plus, it offers questions that are easy to respond to, like: what’s generally in your car? Fast food and energy drinks? Workout clothes and equipment?

It also gathers customer concerns about fuel efficiency and the environment and offers a car recommendation that immediately takes you to that car’s specs.

Billie Razors

Billie is a women’s shaving company that’s built its reputation on providing a lower cost razor that’s designed better than most already on the market. Their quiz lists price points on every product, knowing their target customer is chiefly concerned about reducing the “pink tax” (the extra money women pay for products targeted specifically to them) that they pay. They also offer microcopy that compliments your quiz answers.

Billie’s quiz is quick — only 3 questions — and they tailor your subscription service according to how much you’ll actually use the product, which reinforces the pain point they’re targeting in the first place.

Maggie Sottero Bridal 

Maggie Sottero Bridal wedding dress designer’s “Find Your Style” quiz makes it a fun experience by giving it a BuzzFeed feel, asking questions like, “What’s your wedding makeup style?” or “What’s your dream date?” This lets them get a sense of who the person is and recommends dresses according to that style.

Home Depot

Straight away with their title, Home Depot’s “What Kind of Griller Are You” quiz reels in users because it offers to reveal an insight about them.

It also gets points for its humor. One option in response to “What’s your favorite grilling outfit?” is “underwear.”

It then—much like Buzzfeed quizzes—shares something about the user’s personality and offers a grill recommendation. The recommendation is a link within a larger description, so it doesn’t feel heavy handed or like they’re selling too hard.

Urbl

As CBD oils and edibles become increasingly legal across the United States, there are more and more outlets selling them to meet the demand of people interested in trying CBD. But with the glut of products out there, it can be difficult to understand which kind to buy for your particular interest or need.

This last quiz from Urbl (an online CBD retailer) gets right down to business, asking users what brings them to CBD and what ails them—whether it’s anxiety, sleep issues, or just a general interest in wellness. Two questions later, customers have a simple recommendation taking the mystery out of the product, and simplifying the buying process.

The post 15 Quiz Funnel Examples to Inspire You appeared first on DigitalMarketer.